![]() In a few words, a company overview should answer two questions: who you are and what you plan to do. As the most important part of a business plan, an executive summary is a highly condensed version of your business plan, briefly explaining what you do, who your target audience is, and how you’ll achieve your goals. Typically, this plan should include the following: Who is your competition? What do they sell? Who are their customers? What are their pain points, their problems, and their needs?Ī business plan is a document that describes a business, its goals, ways, and means of reaching them, its operating model, and many other details essential to running a profitable business. Whoever they are, they’re your potential customers. ![]() ![]() Analyze product reviews and the people commenting. Search for greeting cards similar to those you plan on selling. Identify industry trends and review customer feedback.While it may seem difficult initially, there are plenty of simple ways to go about it. You can start your research by gathering information from social media, blogs, forums, product reviews, eCommerce marketplaces, and other online sources. What are their attitudes, values, and interests?īy organizing your customers into different groups, you’ll be able to identify their unique needs better and tailor the greeting cards to their liking.To start on the right foot, ask yourself these questions: By doing so, you can focus on those most likely to visit your online store and buy from you. Defining and understanding your potential customers is essential for your greeting card business to succeed.
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